Sufi
What the fuck is Sufi?
What the fuck is Sufi?
Sufi is the Colombian brand that finances cars and motorcycles—and it does its job brilliantly. The only catch? Its name was associated with almost everything except a financial company. Instead of treating that as a positioning problem, we turned it into the idea itself:
an opportunity to clarify what Sufi really means.
The campaign kicked off with a simple question on social media: “What is Sufi?”
Hundreds of people did the copywriter’s job for us.
Their answers became the fuel for a bold, fun, and highly entertaining audiovisual campaign that transformed confusion into clarity—and turned Sufi into a brand people recognize, remember, and talk about.
A simple question.
A powerful insight.
A brand finally defined on its own terms.
an opportunity to clarify what Sufi really means.
The campaign kicked off with a simple question on social media: “What is Sufi?”
Hundreds of people did the copywriter’s job for us.
Their answers became the fuel for a bold, fun, and highly entertaining audiovisual campaign that transformed confusion into clarity—and turned Sufi into a brand people recognize, remember, and talk about.
A simple question.
A powerful insight.
A brand finally defined on its own terms.
you may also like
Wompi
The limbo of things
The limbo of things
Coca-Cola
The Gift Bottle
The Gift Bottle
Sufi
There’s no solution
There’s no solution
Netflix
Emily on “El Gran San”
Emily on “El Gran San”
Bancolombia
The cent of faith
The cent of faith
Carulla
Shutter Billboards
Shutter Billboards
Sufi
Capybara
Capybara
Club Colombia
100% malt
100% malt
KIA
Families
Families
Bancolombia
Strong as time
Strong as time
Mercedes-Benz
Faces
Faces
Powerade
Double Ball
Double Ball
Águila
Original Sofía
Original Sofía
Sufi
What’s f*^%” Sufi?
What’s f*^%” Sufi?
Coca-Cola
Rush Hour Cinema
Rush Hour Cinema